360° View - A fresh view on marketing and advertising.

360View is a Blog and Podcast designed to provide marketers with a fresh perspective on keeping up with the supersonic changes that are happening in the world of marketing.

Stop Canned Copywriting And Start Learning How To Use Unconscious Persuasion To Get What You Want

Ken Ellsworth is one of my customers and he is an expert in Hidden Persuasion sales techniques. You will be amazed by the power of covert unobtrusive sales messages and learn specific ways to sell people without getting in their face. Ken is a master when it comes to understanding the psychological reasons why people buy a product or service. He uses these underlying psychological needs to create potent sales messages that appeal to the target and produce customers. There is no obvious selling involved so the customers decision to purchase is intrinsic - this intrinsic value translates into marketing nirvana. Who doesnt want customers who feel passionate about your product or service? I urge everyone to listen especially those who are struggling with new sales ideas or feel theyve hit a mental block. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Story Telling Advice From A Hollywood Screen Writer

How To Effectively Use Story Telling In Your Copy To Sell More Of Your Ideas, Products Or Services. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Competitive Intelligence Podcast

A podcast for and by Competitive Intelligence pros.

Final Words of a Sacred Cow

He was a hotshot Madison Avenue ad exec in his day, but his glory road has reached its end. We're here with a video camera to document the final words of a Sacred Cow...before he gets turned into tasty steaks.

In the Jar Studios Sounds Around Town

Music Business Podcast!

How To Qualify The Key Decision Maker Who Buys What You're Selling

This is a great 27 minute interview with the owner of a software company who was clearly draining her company's resources dry. Having lots of leads means nothing if no-one buys your product or service. Learn how to save time and money by qualifying your prospects before you spend one dime of your company's resources selling to them. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Copywriting Guru John Carlton On How To Make Your Copy Sell Better Than Ever

Here is a rare recording of John Carlton from the early 1990s at a Bill Myers seminar. John had over 10 years of copywriting experience before this recording. He was a freelance writer who agencies hired to do the work their own writers couldnt do. He has written for Jay Abraham, Dan Kennedy, and Gary Halbert. John made big money as a writer for some of the largest direct mailers in the world, including Rodale Books and Boardroom. His writing brings in millions for his clients. Check out his course, Kick-Ass Copywriting Secrets Of A Marketing Rebel -- An insider shortcut guide to creating sensational ads that will supercharge your business, your wealth, and your life even if you flunked English!. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Direct Response Seminar with John Eger

This is a great recording of John Eger. When John Eger speaks, direct marketers listen. At the time of this recording, John and his partner Phil Kratzer were the nation's leading experts on classified advertising. John's low-cost, 2-step direct response methods allow both large and small advertisers to test with the least possible risk. This recording was from the Bill Myers seminar in Hot Springs National Park, Arkansas. John presents the secrets that have helped many work smart, make money and retire early. This recording is from the Bill Myers direct mail boot camp. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Joe Vitale On How To Become An Expert Copywriter, Researcher, And Promoter

You can spend your entire life reading, searching, and studying books on success - or you can find all the best information distilled for you right here. Joe Vitale possesses one of the largest and rarest marketing, advertising, and writing libraries in the world. He has been devouring books on success, personal development, advertising, marketing, and promotion for the last twenty years of his life. Save twenty years of your life by listening to this interview today. Hear Joe discuss his favorite books from his private collection. He explains why his favorites are so great to read and what you can learn from them today. This information has never been revealed until now. Joe Vitale is the founder and president of Hypnotic Marketing, Inc., which creates sales letters, ads, e-mail, news releases, and even web sites that put people into buying trances. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Miami Beach Car Salesman Turned Herbal Life Distributor Finds The Real Secrets To Marketing

This was a great talk with Carlos or Q in Miami. He is a very good salesman and a real student of salesmanship. If you are looking for the answers to what marketing really is and how it can make you rich, listen to this short recording. Q was searching for the secrets of marketing and asking all the right questions. This call reveals some of these answers to bridge the gap between selling and leverage. Also, learn how to private label your own health product. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com

How To Get Your Customers To Write Your Sales Letters, Advertising Copy, And Brochures For Free!

Here is a great example how you can sell more of your products or services to new markets with very little effort and very little cost. I have owned a pen manufacturing business for ten years. I am always on the look-out for new markets that have an interest in my pens. This is a 20 minute recording from a lady who wanted to buy pen parts. Listen in as I probe and search for all the reasons why this market unknown to me would want to buy my pen parts. I am currently using this recording to market my new pen part division of my pen business. All this from one idea and one customer. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com

I Will Volunteer

Listen to inspiring podcasts by some of Canada's leading innovators on volunteerism

The Power to Create Profits Podcast

This is your free online podcast business coaching series designed to give you meaningful marketing strategies in five minutes or less. Strategies you can use to create bigger profits easier and faster!

The Hottest Low Cost, High Return Marketing Secrets To Double Your Business In The Next 6 Months

I was in my office recently and got a call from Jim Cecil. I had recognized the name and voice immediately because Jim Cecil was one of the main speakers at a Jay Abraham Protg Training Seminar. I have heard him often and loved his presentation on how to grow a business. Jim contacted me to see what I was up to. I asked him if I could interview him and we did about a 70-minute interview on a fascinating customer touching process that he developed called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business customer retention and customer prospecting. In this interview. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com

How To Stop Paying Money On Useless Yellow Pages Advertising

If you advertise in the Yellow Pages, listen to these recordings. This is a three part interview with Robert the owner of three Kung Fu studios. Each recording is about 20 minutes long. We talk about some great ideas, on marketing your business without the use of the Yellow Page directories. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Double Your Money Fast, With Almost No Effort Using Unique Marketing Strategies

For fifteen years, Douglas Clof has been at the forefront in creating profit-based marketing strategies for companies across North America. Each year he spends up to 35 weeks traveling across the United States and Canada helping companies implement his powerful marketing strategies. He is a highly sought after speaker, presenting hundreds of seminars to entrepreneurs and members of the media each year. His unique marketing consulting and sales seminars have helped thousands of businesses achieve new levels of sales and profitability. He has a Masters Degree in Business Administration and experience in almost every market in North America. His publications include Power Marketing for the 90s, Marketing for Profit, Return on Investments Selling, and the eight volume training series, Maximum Money Marketing. Doug was instrumental in developing part of the HMA training. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Medical Marketing ideas

Michael Burney, President & Founder of DoctorsEdgeSM Marketing Group, regularly features best practices and innovations in medical marketing in his internet podcast reports. To be featured, contact Mike at mburney@ doctorsedge.com.

How To Record And Publish Audio Content For Your Web Site

Many of my students have asked me about the audio interviews on my web site. Ive also had many people inquire as to how I record these audios and put them online.In this short seven minute audio recording, I explain exactly how I create the audio files for my web site* The equipment that I use to record my interviews, where you can buy it, and its associated costs.* The software that I use to edit my audio interviews, when necessary.* Audio file formats that you need to become familiar with.* How to put your audio files on your web site.* An online service that you can use to have all of the bells and whistles that my web site has such as play, fast forward, and other buttons that will add that professional touch to all of your audio presentations. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

How To Put Together Your Own Free Web Site And Save A Fortune

I must admit that as much as I thought I knew, the information I gained will be immensely helpful to me. I have found tools that can make my job much easier and enable me to reduce my research time by at least half. I can now spend more time on the things that generate income for me and my consultants. Thanks, Michael, for unselfishly sharing this valuable information. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.