Here is a consultation that I did with a gentleman by the name of. Dale had gotten into the billboard business. He had purchased and upgraded a sophisticated electronic billboard that he placed in a popular hotel to advertise local retailers. Dale explains that, although his billboard can advertise up to one hundred retailers, he only obtained less a dozen advertisers when he first began his business. Additionally, since he found his customers through cold calling, it was back-breaking, unrewarding work that has not even allowed Dale to make his initial investment back. This is an exclusi...