Wherever you look at the BMW Stand in Paris, you can see the new BMW 7 Series and BMW EfficientDynamics. No other luxury sedan combines driving dynamics and efficiency with that much style, comfort and luxury.The new BMW 7 Series is equipped with the very best BMW has on offer: innovations for enhanced fuel economy as well as new safety and convenience features, not to mention the innovations combining unparallelled dynamics with enhanced driving comfort. These innovations go hand in hand with even greater and more fulfilling sheer driving pleasure. Wim Van Bogaert explains a few of these key innovations in the new BMW 7 Series using interactive displays that invite the visitor to learn the benefit of each innovation. Both in BMW EfficientDynamics gallery as well in the BMW ConnectedDrive area each one the technologies can be tested and tried - interactively. The idea to engage visitors and let them understand BMW´s innovation by experiencing their benefits is a red thread prevalent all over the stand.

When you walk on the BMW Stand, BMW EfficientDynamics catches the eye - again. With such a wide range of cars equipped with BMW EfficientDynamics, ranging from the 1 Series straight to the 7 Series, it is obvious that BMW EfficientDynamics is a pervasive element in the product development across the product portfolio. These innovations for enhanced fuel economy go hand in hand with even greater and more fulfilling sheer driving pleasure. BMW EfficientDynamics. Less emissions. More driving pleasure. Jan-Christiaan Koenders, Vice President in charge of Communications, explains how the momentum BMW have been building with BMW EfficientDynamics since last year is real and measurable: - TODAY 23 BMW models comply with the exhaust emission standard EU5. - TODAY 40 percent of the European BMW fleet run s below the limit of 140 grams of CO2 per kilometer - The one millionth BMW vehicle with BMW EfficientDynamics measures was a BMW 520d, the only vehicle in the medium category with a CO2 level of less than 140 grams per kilometer and EU5 classification. - No other manufacturer has reduced CO2 emissions further than BMW. This has been confirmed by the environmental NGO Transport and Environment, based on data published by the EU commission. - Numerous international awards and prizes confirm the unique success of the BMW EfficientDynamics development strategy: - The BMW 118d only recently received the World Green Car of the Year Award. - In Germany and Britain, BMW EfficientDynamics has been lauded as the most effective package for reducing fuel consumpton and emissions. - The latest Dow Jones Sustainability Index lauds BMW as the "most sustainable car maker worldwide".

From 4 till 19 October, the Paris Motor Show opens its doors for the public.What has been catching the eyes of public and press in Paris? Introducing the BMW Vodcasts from the Paris Motor Show 2008.

“Designing the New BMW 7 Series” offers a unique opportunity to take a look behind the scenes of BMW Design. The film describes the designing process of the panels and the ambience of the interior.

14th – 17th of September, 2008: Four days of rainy weather, slippery ground and extreme hurdles. The Hardenduro-Rallye "Redbull Romaniacs" is one of the toughest tests for a motorcycle. We think it was the best place to show the power of the new BMW G 450 X enduro. The result: Gerhard Forster (Pro Class) and his G 450 X took second place. See a best-of here at bmw-web.tv and try it out on you own risk at your BMW Motorcycle-dealer: The BMW G 450 X is out now.

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