On the Record...Online with VP Global PR Disney Parks & Resorts Duncan Wardle Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks. His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and increase intent to visit Disney Parks worldwide. Mr. Wardle’s team launched the company’s first word-of-mouth and online social network campaign, enlisting thousands of evangelists and leveraging their passion for the brand to convert new audiences. He also oversaw the first global PR campaign conducted by Disney Parks in celebration of Disneyland’s 50th Anniversary. Prior to his current role based in Orlando, Fla., Wardle has served in an executive PR capacity for the Walt Disney Company in Los Angeles, Hong Kong, London and Paris. Show Notes: 3:25 - Wardle discusses his role in the launch of Disneyland’s podcast. 3:51 - Wardle on the promotional benefits of podcasting. 5:12 - Wardle on increasing transparency without destroying suspension of disbelief. 6:17 - Wardle on appealing to younger generations who are impervious to traditional media. 8:10 - Wardle on the current challenges of marketing Disney, an iconic American symbol, to the international community. 9:18 - Wardle on the future strategy of Disneyland Parks evolving in order to maintain the standard of excellence for theme parks worldwide. 10:03 - Wardle shares words of advice for PR professionals moving forward in the digital era. 11:25 - Wardle on his presentation at the PRSA 2007 International Conference. 11:47 - Wardle explains how people can subscribe to the Disneyland podcast. 11:53 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

On the Record...Online with SEO Guru Lee Odden CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing. This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online. Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa’s guide to SEO firms for the past 3 years. An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com. He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide. Show Notes: 3:16 - Odden gives examples of the benefits of SEO. 4:07 - Odden on the role of SEO in a media relations. 5:52 - Odden on the search engine optimized press release. 7:00 - Odden on keyword placement within a press release to secure an optimal search rank. 7:58 - Odden on the usefulness of mentioning competitors in press releases to increase page rank. 8:50 - Odden on the impact of media data for search rank. 9:56 - Odden on developing separate press releases SEO and media relations. 11:55 - Odden reveals the strategy for managing a client's reputation by placing positive content as the primary link on a search rank. 13:50 - Odden on the ethical considerations of using inbound links to determine page rank. 15:54 - Odden on Google's shortcomings. 17:50 - Odden on recommending SEO to clients more interested in traditional public relations. 19:27 - Odden on developing an SEO marketing strategy to increase client visibility. 20:15 - Odden on why his PR strategy appeals to clients. 21:18 - Odden shares his single, biggest SEO mistake. 22:13 - Odden on his single, greatest SEO accomplishment. 23:09 - Odden on the challenges of learning to SEO content. 25:10 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

On the Record...Online with Harvard Scholar Kevin Lewis who's study on friendships on Facebook was featured on page A1 of the New York Times. Detailed Show Notes to Follow.

PRSA Chairman and President of MGA Communication Jeff Julin goes On the Record...Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became PRSA Chairman. This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Jeff Julin is the 2008 Chairman of the Public Relations Society of America. Mr. Julin is also president of MGA Communications, Inc. with 30 years experience in public relations, community affairs, communication strategies and marketing communication programs. He has worked with numerous controversial projects, from product liability to regulatory and labor situations, and has acquired strong skills in issues and crisis management. Show Notes: 3:24 - Julin on being elected to Chairman of PRSA. 5:30 - Julin on his PR firm MGA Communications. 6:12 - Julin on balancing his schedule to meet the needs of PRSA and MGA Communications simultaneously. 6:48 - Julin on what led him to become an active PRSA member. 7:54 - Julin on how he got into public relations. 9:24 - Julin on becoming President of PRSA. 10:44 - Julin reveals the biggest challenges currently facing the PR industry. 11:44 - Julin on what he plans to do as PRSA President. 13:19 - Julin on the impact of PRSA on his professional development. 14:12 - Julin shares his biggest surprise on how things work inside the PRSA. 15:09 - Julin discusses laying the groundwork for his imminent term at the PRSA 2007 International Conference. 16:58 - Julin talks about the benefits of being an active PRSA member. 18:01 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

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