David Schneider and Michael Ferree discuss the benefits of using a Lead Management System with guest Josh Cardenas. They go over the importance of using a lead management system, and it's direct effect on ROI. They also make a call to Jeff Solomon at Leads360 to get his current take on the Lead Industry and the direction it's headed.

David Schneider and Michael Ferree tackle the Hot Issue of Ethics in Selling, Buying, and Generating Leads. They discuss what to watch out for, what questions to ask, and what you can do when you run into an issue with your lead provider.

Mike Ferree from LeadCritic.com and David Schneider discuss the ins and outs of closing mortgage leads and insurance leads. Best practices, closing techniques and obstacles are discussed.

Mike Ferree from LeadCritic.com joins David Schneider to expose the inner workings of buying quality mortgage leads and many other types of leads, including insurance leads, and what they've discovered after years in the industry. Discussion points include lead management, sales automation, lead verification, and how to deal with ongoing industry changes.