When you own a skilled trades business, managing your finances is just as important as the work itself. Learn how managing relationships with your clients and employees can impact your bottom line, get advice for dealing with the realities of growing a business, and listen in to the top 10 things that can spell success for your business. 0:00 - Intro music. 0:30 - Host David Wilton introduces the series, himself, guest Joel Scopelleti and today's topic. 1:00 - What are some of the key challenges managing your business and its finances? 1:47 - Tips to keep your cash flow healthy. 2:36 - How do you have a healthy conversation about payment with your clients in a competitive marketplace? 3:36 - Dealing with employees and the importance of being involved. 5:10 - Growing your business and how to ensure you don't stretch your resources too much when growing. 6:25 - Top 10 tips to be successful in a skilled trades industry. 9:06 - Wrap up. 9:22 - Outro music. Related Links1. Carick Home Improvements (Please note: This link is external to Scotiabank and is provided for informational purposes only. Scotiabank is not associated with, nor do we recommended or endorse, any products or services found through this link.) 2. Visit us here for more Skilled Trades Resources. We'd love for you to get involved and become part of the conversation. Send us your questions, comments or money management tips so that we can address them in future podcasts. Our email address is themoneyclip@scotiabank.com, and our call-in number is 1-866-652-5333.

Like with any business, sales and marketing plays a critical role in the growth of a skilled trades business. In this episode, guest Joel Scopelleti explains the importance of creating a marketing plan, and gives tips and advice on cost effective ways to build a loyal client base, and increase sales by attracting new customers. 0:00 - Intro music. 0:31 - Host David Wilton introduces the series, himself, guest Joel Scopelleti and today's topic. 1:16 - Where does sales and marketing fit in a business plan? 1:50 - What are some sales and marketing best practices for the skilled trades industry? 2:43 - Distinguishing your business with a value proposition. 3:22 - Turning your business values into a marketing strategy. 3:47 - Building your marketing strategy. 4:25 - Converting customers to clients and how and why it should be a part of your marketing strategy. 6:38 - The importance of referrals to the skilled trades industry. 7:55 - What are some of the methods/tactics you use in your marketing strategy? 9:39 - How does seasonality and the economy affect your marketing strategy? 12:02 - How does the Internet impact your marketing plan? 13:18 - Wrap up. 13:33 - Outro music. Related Links1. Carick Home Improvements (Please note: This link is external to Scotiabank and is provided for informational purposes only. Scotiabank is not associated with, nor do we recommended or endorse, any products or services found through this link.) 2. Visit us here for more Skilled Trades Resources. We'd love for you to get involved and become part of the conversation. Send us your questions, comments or money management tips so that we can address them in future podcasts. Our email address is themoneyclip@scotiabank.com, and our call-in number is 1-866-652-5333.

In this episode, guest Joel Scopelleti of Carick Home Improvements talks about the challenges and opportunities involved in starting a skilled trades business. From deciding whether to enter a formal apprenticeship program, to finding your niche in the market, to getting ahead through community involvement, tune in and learn how to get your skilled trades business off the ground. 0:00 - Intro music. 0:30 - Host David Wilton introduces the series, himself, guest Joel Scopelleti and today's topic. 1:29 - How being involved in the community can help your business. 1:56 - How Joel got started in skilled trades. 2:36 - Getting started in the skilled trades industry. 4:20 - What role does a mentor play when learning a skilled trade? 5:29 - What was the biggest challenge getting started? 7:30 - What were the biggest opportunities when getting into the business? 8:54 - Wrap up. 9:11 - Outro music. Related Links1. Carick Home Improvements (Please note: This link is external to Scotiabank and is provided for informational purposes only. Scotiabank is not associated with, nor do we recommended or endorse, any products or services found through this link.) 2. Visit us here for more Skilled Trades Resources. We'd love for you to get involved and become part of the conversation. Send us your questions, comments or money management tips so that we can address them in future podcasts. Our email address is themoneyclip@scotiabank.com, and our call-in number is 1-866-652-5333.

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